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About

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The right message for the right audience

Russet is run by me - Russell Wheldon.

With over 25 years experience of multi-channel marketing in the Travel & Tourism sector, I specialise in delivering a polished, consistent marketing message that is bang on target.

As a holder of the Chartered Institute of Marketing Diploma and post-graduate Diploma in European Marketing Management, I bring a robust commercial mindset as well as a strategic awareness of the Big Picture. 

My experience ranges across B2B and B2C, online and offline, UK and pan-European (and beyond). It covers consumer travel, publishing, destination marketing, representation and more - all underpinned by best in class content.

I love the thrill that is derived from creative solutions that punch above their weight. And when required, I have excellent working relationships with trusted and proven partners and suppliers of real flair.

Get in touch and we can work out how to make your product sing.  

It’s good to work with Russell. He is creative, objective, practical, pragmatic and always finds the best solution
— António Lacerda, Turismo Alentejo