What kind of clients do you work with?
I work with a diverse mix of UK and overseas clients. The former are typically outbound tour operators, or are businesses looking to develop destinations and products in Europe. Some work has been undertaken to explore distribution opportunities in Australia and New Zealand - this has required field visits to investigate travel agencies, wholesalers and brochure distribution, working with the UKTI's Open To Export initiative. Overseas clients are generally seeking to develop their presence in the UK, in terms of both sales and awareness. These are usually tour operators, marketing groups or tourist boards.
What services can you offer through associate partners?
With over 25 years in the travel industry, my little black book of contacts is actually quite hefty. I work with associates across various fields: design, digital marketing (SEO/PPC), social media, web development, print, publishing, PR and representation services. I am well placed to provide services to suit all scales and ambitions.
Depending on what the client needs, Russet can put together various campaigns. One example might be a UK-wide programme sponsoring regional travel trade events held by ABTA and several travel trade consortia (marketing groups of tour operators). By means of a 15 minute presentation and giveaway marketing collateral I can ensure your product is put in front of selected specialist travel agents and travel counsellors at key locations throughout the UK. This can of course be followed up with a project to identify and approach selected tour operators.
What kind of representation services can you provide?
I just need some assistance with my blogs - can Russet help?
Unique, regularly refreshed blog posts with relevant, on-brand content are a key component of today's fully optimised website. When trailered on social media it's a powerful driver of traffic to your website. But it's not something that can be rattled off in 5 minutes. Russet can provide this content, with topics selected according to your Google Analytics data. Click to see some examples here.
Yes. I am firmly in the 'competent amateur' category and generally take shots when on market visits or press/fam trips. While I cannot commit to technical requirements for challenging environments, I have plenty of experience putting together brochures and the like. As a result I have an eye for composition and know what will work later at the creative stage. For specialist requirements I work with professionals, particularly in France. The banner images on this website are all taken by me (with the exception of the home page) and a few examples feature in the gallery below.