Compelling marketing communications
Whether it's a one-off project that needs undertaking, a resource gap that needs plugging or ongoing support in a key area, Russet
will quickly prove an asset to your business.
Creation of inspirational, compelling content, tailored to appeal to a specific audience and also fit the brand. Russet can present your unique story in a way that resonates with your customers, both online and offline. Fresh, engaging copy to drive your marketing comms across all platforms.
* Travel brochure copy * Magazine editorial * Blogs * Website content * Guide book content * Direct mail * Email marketing * Photography * Translation
Russet can add much needed support, from ad hoc resource to a complete service delivering end-to-end comms and allowing clients to focus on strategy and day-to-day business. This can be achieved across international markets and with the skills of established associate partners.
* Brochure production * Direct mail * Campaign management
B2B advertising vehicles (print/digital) * Advertorials & promotional devices
With Russet you can devise and create innovative communications that spark customers' imagination and develop sales. Russet has the experience and expertise to open up fresh, new audiences and new sectors in a commercially viable, targeted way that befits your brand.
* Tour operating programmes * Destination marketing * Multi-market publishing * B2B projects & partnerships * Product extension & diversification
Russet can work with you to identify your USPs and unique stories, then ensuring that relevant, targeted media have access to them. We can help build relationships with journalists, providing exposure and awareness for the long-term.
* Press releases * Press Kits * Campaign management * Press trips & holidays * Media lunches & events
Through sponsored presentations at networking events (particularly ABTA, Bright and other travel consortia), Russet can bring your product or destination to the attention of the UK Travel Trade, especially specialist travel agents and tour operators.
* Attendance at regional events * Presentations to UK travel trade * Sponsorship & promotional opportunities
Exhibitions can be a logistical headache. Russet can offer a complete service delivering a high quality and productive exhibition presence. Whatever the brief, we can create impact and efficiency to ensure a successful and hassle-free event.
* Planning & organising * Arranging logistics from set up to in-show management * Creating artwork & stand collateral